Al Maya group plans expansion
Al Maya Group plans expansion
Al Maya group currently operates 30 retail outlets including 15 hypermarkets. Al Maya is planning an expansion and plans not to enter the hypermarket race. Its growth plans are depicted in the supermarkets and fashion retail stores.
Business mission:
In Hamel’s language we could note that the company is attempting to expand in the retail sector by opening neighborhood supermarkets. The company believes that growing number of consumers would want to shop at the neighborhood retail outlets which offers a great deal of convenience. Thus, their business mission is to seize the opportunity of neighborhood stores, something in the range of 3,000 square feet offering convenience shopping.
Product/market scope:
Al Maya; as a part of global expansion; intends to expand its market scope by increasing the number of stores to a total of 25 stores. The company is also opening the first British Home Stores in Poland.
Core competencies:
The article mentions that the traffic has been growing in a continuous basis and high gasoline prices have increased by 30%. For that reason most people will seek an alternative for the inconvenience driving to the hypermarkets. Thus choosing the convenient location to expand is a great potential or them.
Fulfillment and support:
Al Maya group is aware of the inconvenience associated with hypermarkets. Thus, in an attempt to support their customers they chose to avoid the hypermarkets and go after the supermarkets. Because supermarkets will attract consumers that are avoiding driving in traffic and encounter the parking lot problems.
Finally, I would like to say that supermarkets are good alternatives if they go hand-in-hand with good locations and good service. The way I see it is that we need both kinds of markers because it would be nice to have alternatives. That is a choice for those that enjoy hypermarkets and for those that want to avoid traffic jam.
Al Maya group currently operates 30 retail outlets including 15 hypermarkets. Al Maya is planning an expansion and plans not to enter the hypermarket race. Its growth plans are depicted in the supermarkets and fashion retail stores.
Business mission:
In Hamel’s language we could note that the company is attempting to expand in the retail sector by opening neighborhood supermarkets. The company believes that growing number of consumers would want to shop at the neighborhood retail outlets which offers a great deal of convenience. Thus, their business mission is to seize the opportunity of neighborhood stores, something in the range of 3,000 square feet offering convenience shopping.
Product/market scope:
Al Maya; as a part of global expansion; intends to expand its market scope by increasing the number of stores to a total of 25 stores. The company is also opening the first British Home Stores in Poland.
Core competencies:
The article mentions that the traffic has been growing in a continuous basis and high gasoline prices have increased by 30%. For that reason most people will seek an alternative for the inconvenience driving to the hypermarkets. Thus choosing the convenient location to expand is a great potential or them.
Fulfillment and support:
Al Maya group is aware of the inconvenience associated with hypermarkets. Thus, in an attempt to support their customers they chose to avoid the hypermarkets and go after the supermarkets. Because supermarkets will attract consumers that are avoiding driving in traffic and encounter the parking lot problems.
Finally, I would like to say that supermarkets are good alternatives if they go hand-in-hand with good locations and good service. The way I see it is that we need both kinds of markers because it would be nice to have alternatives. That is a choice for those that enjoy hypermarkets and for those that want to avoid traffic jam.
